Estimate the value generated throughout each customer relationship.
Combine average order value, frequency, retention and margin to estimate a customer's economic value.
Switch between calculators without leaving the page and compare different perspectives of your scenario.
Understand what the result represents.
Lifetime Value estimates a customer's contribution throughout the relationship. The gross margin approximates the calculation of the effective economic value, rather than just considering billing.
Inform the average order value of purchases made by a customer.
Add the average annual frequency and expected retention time.
Use the average gross margin of the operation, without taxes or variable costs.
Calculate and compare LTV to CAC to assess the sustainability of the acquisition.
Clearer decisions begin with good assumptions.
Long-term vision
Evaluate the customer by the full relationship, not just for the first sale.
Customer acquisition cost limit
Understand how much can be invested in acquisition without compromising the margin.
Focus on retention
Visualize the financial impact of increasing frequency, margin or permanence.
Predictable revenue
Create commercial projections with transparent and comparable assumptions.
Take the estimate to an engineering scenario.
The results are indicative. Our team can validate data, measurements, scope and assumptions for the reality of your operation.
No obligation. Initial assessment by a specialist team.