Understand the true cost of acquiring new customers.
Collect marketing and sales investments from the same period and calculate the average acquisition cost.
Switch between calculators without leaving the page and compare different perspectives of your scenario.
Understand what the result represents.
The Customer Acquisition Cost consolidates expenditure directly linked to prospecting and conversion. In order for the result to be consistent, expenses and new customers must belong to the same period.
Choose a closed period, such as one month, quarter or year.
Add only the marketing investments made during this period.
Inform the commercial costs and the amount of customers earned.
Calculate and monitor the evolution of the CAC always with the same criteria.
Clearer decisions begin with good assumptions.
Efficiency control
Identify how much of the commercial budget is needed to generate a new revenue.
More profitable channels
Compare periods and channels to find out where the acquisition is most efficient.
Commercial planning
Estimate the investment needed to meet new customer targets.
Sustainable decisions
Link CAC to the value generated by the customer and avoid marginless growth.
Take the estimate to an engineering scenario.
The results are indicative. Our team can validate data, measurements, scope and assumptions for the reality of your operation.
No obligation. Initial assessment by a specialist team.